WE ARESOCIAL ACTIVISTS

WE AREINFLUENCE STRATEGISTS

WE AREDYNAMIC NETWORKERS

WE AREHAVEYOUHEARD

WHAT WE DO

WORD-OF-MOUTH TACTICS

INFLUENCER SEEDING CAMPAIGNS

Influencer Seeding allows a brand to seed products, brand experiences and relevant messaging into the
hands, hearts and mouths of key community Influencers and opinion leaders - those individuals who
have the ability to influence your broader target market. Through a strategy of continuous engagement
within different environments and through different means, your brand is able to build an on-going and
lasting off-line and on-line relationship that drives viral endorsement and credibility.

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WORD-OF-MOUTH TACTICS

ADVOCATE CAMPAIGNS

Word of mouth recommendations are the most powerful tool available to brands when wanting to influence purchase behaviour. Through a process of intimate engagement, powerful education and product-experiencing benefits, your brand is able to cultivate relationships with both existing consumers and category Influencers, encouraging both to become authentic advocates for the brand, spreading recommendations into their own personal networks both online and offline.

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WORD-OF-MOUTH TACTICS

SOCIAL MEDIA

While online Word of Mouth only accounts for 6% of all total Word of Mouth activity, it still plays a very important role in influencing perception and purchase behavior.
Your brand is able to engage with existing and potential consumers through different platform-specific methodologies that create a high level of engagement, generating online conversation, leading to further viral spread of advocacy.

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WORD-OF-MOUTH TACTICS

ENERGIZING ADVOCATES

On-line recommendations and reviews are the 2nd most powerful driver to stimulate purchase. Zuberance is an Award-wining social media platform that systematically identifies & mobilize brand advocates at scale, unleashing thousands of social recommendations and reviews on-line whilst simultaneously using tools to shift brand detractors and passive consumers into a more positive future position.

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WORD-OF-MOUTH TACTICS

BRAND EXPERIENCE

Using this methodology, we are able create specific tangible experiences that allow consumers to engage with and experience the true benefits of your brand. This covers guerilla marketing, promotional stunts, and other publicity that encourages conversation and hype.

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WORD-OF-MOUTH TACTICS

CUSTOMER SERVICE

Any form of customer interaction is an opportunity to stimulate Word of Mouth and to drive Advocacy, however, customer contact points usually fall very short of this potential. We recognise that an enthusiastic customer can do more for a brand than traditional advertising and that customer service should be seen as a marketing channel itself.
HaveYouHeard develops strategies and actions that can be implemented across all consumer touch points that will shift consumer-interactions into advocacy-actions.

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WORD-OF-MOUTH TACTICS

COMMUNITY CREATION

The ultimate objective of any communication strategy should be to develop communities of passionate fans with platforms, structures and tools that are able to harness the groups collective enthusiasm and energy to grow the brand, product and consumer base in an organic and sustainable manner.

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WORD-OF-MOUTH TACTICS

RESEARCH

Before any brand develops strategies and plans to influence their consumers, they must first understand what is driving purchase decisions, shaping perception and what messages are being spread.

HaveYouHeard uses a variety of methodologies to gauge all required interest points that covers both quantitative and qualitative practices.

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WHAT YOU NEED TO KNOW

Mobile Apps – A Part Of Life

November 15, 2012

These days we are finding Mobile apps becoming more a part of our everyday lives. I consistently use a minimum of 3 apps every single day without fail and frankly – I have no idea how I lived without them!

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Facebook Launches Facebook for Business

November 15, 2012

It's funny how no matter how many times you say it, no matter what the proof is, some companies still refuse to listen to all the great ideas out there for how to grow your business or brand on Facebook. There are some ideas that by now – you need to be following.

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Jeremy Maggs interviews HaveYouHeard

November 15, 2012

Watch the video to see what Jeremy asks HaveYouHeard, and how we respond to his probing questions on the need and application of Word-of-Mouth Marketing in South Africa.

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