http://www.haveyouheard.co.za/south-africas-first-word-of-mouth-marketing-agency-launches
At the WOMMA Summit held recently, they hosted a discussion of the global differences in spreading WoM. I have included the extract of the article below, with a link to the 1000heads website (through clicking the image). The challenges in SA make us a unique country, compared to anywhere else in the world and our [...]
Continue →1. Don’t pay them - they will be Promoters not Ambassadors. 2. Even though they may act like an Ambassador - nobody wants to be called one - it also scares them. 3. The campaign must add value to their lives, and in almost all cases it should improve their status. 4. Find those individuals [...]
Continue →We came across this research conducted by AT&T Labs and wanted to share it with you as it illustrates the power of both endorsements and peer pressure.
Continue →It is always important to understand the drivers behind why we do what we do. We at HaveYouHeard have done quite a bit of investigation into this area and thought we would share a very basic outline of the core drivers/ needs that lead us to conform to others. These needs are the main drivers [...]
Continue →People love to talk – it energises us, distracts us and feeds us. Conversation is the glue that keeps human beings connected and life just wouldn’t be the same without being able to have a good old chat. However, what does this mean for you as a Marketer, and what does it mean for your brand? Quite a [...]
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