http://www.haveyouheard.co.za/south-africas-first-word-of-mouth-marketing-agency-launches
Brands need to start focusing on starting conversations and building communities of passionate fans. We need to find our advocates and build infrastructures and platforms that will bring them together and then support these communities in ways that will unleash conversations that drive recommendations and sales. “Have the right people saying the right things, in [...]
Continue →In today’s competitive marketplace there is little difference between products and services. What makes the difference and distinguishes one business from another is its relationship with the consumer. One-to-one marketing is an extremely powerful and effective form of word-of-mouth, it utilises the power and popularity of online social networks, online forums, blogs and the influence [...]
Continue →Customer service is one of the most powerful customer acquisition tools available to brands. It therefore makes patently good sense that any brand communication strategy should include customer service as a legitimate platform for growth. Click on the image to view the full article.
Continue →Say the word “influencer” among any social media or marketing crowd and you are sure to generate a full range of fiercely passionate opinions. For decades, marketers have sought to identify and engage the opinion leaders, influencers, and voices that have the attention of their markets. However, in today’s social landscape, the role of the [...]
Continue →At the WOMMA Summit held recently, they hosted a discussion of the global differences in spreading WoM. I have included the extract of the article below, with a link to the 1000heads website (through clicking the image). The challenges in SA make us a unique country, compared to anywhere else in the world and our [...]
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