People love to talk – it energises us, distracts us and feeds us. Conversation is the glue that keeps human beings connected and life just wouldn’t be the same without being able to have a good old chat.
However, what does this mean for you as a Marketer, and what does it mean for your brand? Quite a lot actually; here are some statistics from the Keller Fay Group that may shock you. (This American-based group is a full-service marketing research and consulting company dedicated to word-of-mouth marketing.)
- 15% of every conversation includes something about a product or service.
- 46% of brand conversations take place between family members.
- 94% of conversations are taking place between people (off-line).
- The average conversation length about a brand is 10 minutes long.
Click on the Ideate logo to view the full post as published on www.ideate.co.za