Marketing Mix Township Conference ( 27 May 2009 )

HaveYouHeard was asked by Terry Murphy to present at the Marketing Mix conference on Effective Marketing in the Township.

HaveYouHeard focused their presentation on the effect that Word-of-Mouth has on brands within the township, with the premise of the presentation being that because of the dynamics and nature of townships, what people are saying about your brand and who is saying it, should be your biggest marketing focus. To view this remarkable presentation, please contact the office of HaveYouHeard.

Financial Mail ( 23 May 2009 )

Financial Mail covers the importance of Word-of-Mouth Marketing and Chris Moerdyk explains why, in this recessionary environment, marketers should start placing more emphasis on using incorporating Word-of-Mouth with their traditional campaigns.

Cherry Flava's Brand Hooligans ( 19 May 2009 )

Cherry Flava asked HaveYouHeard to present at their Brand Hooligans conference on how effective Word-of-Mouth can be in creating your own Brand Hooligans.

This is their profile of Jason Stewart and the company:
Jason Stewart builds brands. Not with graphic newspaper ads, big budget television spectaculars or fancy billboards on the side of a busy highway, but by talking to people and unlocking the key to a brand experience that will most likely get others talking too.

Jason used to head-up Instant Grass’ peer endorsement and brand advocacy division called Instant Seed. He's now launched South Africa’s first specialist word-of-mouth marketing agency called HaveYouHeard and makes it his living to encourage conversation about brands like Onyx Pharmaceuticals, Big Concerts, Proctor & Gamble and Vital Health Foods.

Jason is known to spend hours walking the streets of Cape Town 'absorbing' the creativity and inspiration of seemingly unconnected elements which he uses in his work. He'll be sharing his own fascinating insight with us in a unique presentation format that's guaranteed to 'WOW!'.

Pampers Caterpillar Stretch ( 06 May 2009 )

Procter & Gamble asked HaveYouHeard for assistance in stimulating Word-of-Mouth around their new Caterpillar Stretch product feature on their nappies. 

HaveYouHeard developed a campaign targeting the Formal Influencers within the parenting industry to educate them on the new developments and the subsequent benefits in order for this information to be disseminated down into their networks of Influence.

Natrodale Milk Thistle ( 01 May 2009 )

HaveYouHeard, has been appointed by Vital Health Foods to educate social drinkers about the major hangover benefits of Natrodale Milk Thistle as well as facilitate and track peer-to-peer recommendations.

Natrodale Milk Thistle protects the liver from the damaging effects of various toxins and alcohol.

Biz-Community ( 17 April 2009 )

Biz-Community looks at HaveYouHeard and why Word-of-Mouth is so important in a recessionary environment. 

You can view the whole article at www.biz-community.com/Articles/196/12/35090.html

Coke Zero Fest ( 10 April 2009 )

Big Concerts asked HaveYouHeard to assist in stimulating hype, buzz and tickets sales for the Coke Zero Fest by recruiting 500 Influential students, who would be able to drive their friends to the event.

On average the Influencers stimulated an additional sale of 7 tickets to the event providing a phenomenal return-on-investment for the brand.

Genacol Campaign Launches ( 14 January 2009 )

HaveYouHeard is delighted to announce that Genacol, a globally recognised brand, has signed up as a word-of-mouth client. The HaveYouHeard team has designed a word-of-mouth marketing campaign to maximise the Influencers' experiences with the various Genacol products. Update - The Genacol Word-of-Mouth Markeitng campaign has been successfully implemented. HaveYouHeard are now waiting for what promises to be very positive results.