"Word-of-Mouth marketing is in my mind probably the most cost effective and yet most effective form of marketing available today. For so long traditional advertising has dominated the marketing landscape but for new brands and new products, advertising often falls short as it fails to drive credibility within the brand. Word of mouth marketing enables a great brand or new product to build that credibility through trial usage and personal recommendation. As a company that constantly develops new brands and products this has been vital to our success.

HaveYouHeard gave us a portal to accelerate our word of mouth through there highly defined database. This enables us to get our products into the hand of not only the most influential consumers but also the most appropriate ones. By doing so, we establish the credibility in our brands far quicker which in turn leads to our advertising being far more successful and ultimately our performance better.

As far as I'm concerned Word of mouth marketing is probably one of the most essential elements in a companies marketing mix."

Jacky Meiklejohn (Chairperson - Onyx Pharmaceuticals)

Have You Heard assisted us in gaining an in-depth understanding into the medical aid category. Not only was the quality of the feedback outstanding - comprehensive and strategically orientated, but dealing with them on a day-to-day basis was an absolute pleasure. They constantly kept us in the loop on the progress of the project and their flexibility ensured that tight deadlines could be met. Looking forward to working on more projects with these guys!

Mia Hansen (Strategist - OIL Cape Town)

We used Have you Heard for a research project to better understand perceptions around medical aid. Not only were they super efficient, and a pleasure to deal with, but they provided us with some some fantastic insights into the market. I was also very impressed by the fact that they did not just feedback the research results, but they gave us some great strategic recommendations for our client as a result of the research.

Velma Botha (Strategist - OIL Cape Town)

I have only recently been introduced to Word-of-Mouth- what it is and what it can achieve. What HaveYouHeard have taught both our PR team and client is that it is so effective and truly a way to talk to the Moms that we wanted to talk to. HaveYouHeard have had the patience, passion and enthusiasm that helped guide us from concept to implementation to completion on our campaign. Our target audience was thoroughly researched, targeted and educated brilliantly and I have no doubt that we will be proposing to use HYH for many more WOM campaigns going forward!

Kerri Lurie (Account Manager - Magna Carta)