Improved Traditional TacticsPromotions & Sampling
The difference that you will see - An increase in Sampling activity and consumer engagement per store (activity reports per store/sampler are provided to show individual and total performance against KP'sI)
- Promotion specific creative is developed along with interaction mechanics to drive engagement and word of mouth both in-store and online.
- Promotions are supported on-line (through mobi or social media) to increase viral reach across communities and allow for follow up communication as well as encouraging referrals and shares.
- Promoters/ Samplers collect a database of shoppers per store.
- All activity drives direct and trackable sales in-store.
Campaign prices are based on the number of promotions as well as the geographical spread.