TRADITIONAL ADVERTISING ADD-ONSVIRAL PLUG-INS
Priced from R70 000 onwards Option 2: iWanIt IWanIt allows advertising to become interactive, measurable and able to generate concrete leads. By providing a Call-to-Action on all advertising communication, IWanIt lowers the barrier to trial and allows the consumer to engage with your brand through their mobile phone in return for a free product sample or trial.
Once this campaign is completed, you will know which advertising medium was most engaging by measuring conversion to trial of the various mediums, you will have a database of consumers who have trialed the product, you will have a breakdown of potential brand advocates, testimonials and reviews to use as needed and lastly, feedback and insights from the engaged community about their product experience.
Pricing depends on the number of advertising channels and sample products/ discount vouchers to be used. Option 3: Influencer Sampling Influencer Sampling allows your brand to engage with a community of consumers who actively want to trial, test and review new products. The database is preselected according to your brands target market profile and they are sent either samples of the product or mobile coupons for collection in-store (retailer dependent).
Within 2-weeks of receiving the product, the Influencer will have provided the brand with feedback, posted a review (including pics or video) and possibly shared their experience online through Social Media (if reviews are positive).
Community sizes range from 1000 to 50 000 Influencers.
Price varies according to size, and delivery of product or mobile coupon. Option 4: Consumer Collaboration HaveYouHeard identifies influential consumers who fit your brands target market profile and allows you to engage with them in a collaborative process that ensures your communication and advertising is driven by relevant and powerful consumer insights, while being developed alongside the people who your brand is targeting.
Three collaboration groups of 10 Influential consumers in each, spread out across different regions of South Africa, are made available for the brand to tap into over a 45 day period through 3 Collaboration events with a total of 30 Influencers and with 2 on-line surveys totaling 60 responses.
Optional extra to ensure viral extension of Influencers opinion and activity into their online networks can be made available.
Priced from R58 000