Word Of Mouth TacticsBrand Experience
This covers guerilla marketing, promotional stunts, and other publicity that encourages conversation and hype. Who should use and when to use: When a brand wants to create excitement and hype within public environments or when a brand does not have tangible product experiences that can be used to spread word of mouth (predominantly service offerings) and therefore need to generate excitement around curated experiences. You should know: Research has shown that the majority of word of mouth is spread based on experiences. The more positive experiences a brand can create, the more word of mouth will be stimulated, the more sales will be generated.
WHO HAS USED THIS SERVICE
Campaign Measurement and Reporting is based on tracking our performance against required deliverables and KPI ‘s (Key Performance Indicators).
Standard Reports for Brand Experience campaigns cover the following:
Activity Overview: Detail, Summary, Pictures, Video
Performance Review: Online and Offline Impact
Brand Impact: Perception, Emotion, Attitude
Product Engagement: Usage, Purchase, Message
Conversation Impact: Net Promoter Score, Reach, Message, Talkability, Geographical spread
Return On Investment: Impact on KPI’s