Any form of customer interaction is an opportunity to stimulate Word of Mouth and to drive Advocacy, however, customer contact points usually fall very short of this potential. We recognise that an enthusiastic customer can do more for a brand than traditional advertising and that customer service should be seen as a marketing channel itself.
HaveYouHeard develops strategies and actions that can be implemented across all consumer touch points that will shift consumer-interactions into advocacy-actions.
Who should use and when to use:
If your brand interacts in any way with customers and that interaction does not lead to advocacy and further sales.
You should know:
In a study recently released by Accenture, South Africa was rated as the worst country for customer service, thereby highlighting the enormous opportunity for brands to create massive impact due to the low expectations and thereby low level of service needed to create mass customer advocacy.
SOUTH AFRICA'S LEADING SPECIALIST WORD-OF-MOUTH AGENCY
HAVE YOU HEARDTHOUGHT LEADERSHIP
To access HaveYouHeard's Thought Leadership content, please register with your email address below.
Don't worry, we are very strict on privacy, so we wont be sharing your details with anyone or sending you anything you did not ask for.
Already subscribed? Congratulations. Sign in to access the articles.
thanks, your address has been added
Sign up to access key monthly articles on word-of-mouth and thought leadership.