Influencer Seeding allows a brand to seed products, brand experiences and relevant messaging into the hands, hearts and mouths of key community Influencers and opinion leaders - those individuals who have the ability to influence your broader target market. Through a strategy of continuous engagement within different environments and through different means, your brand is able to build an on-going and lasting off-line and on-line relationship that drives viral endorsement and credibility.
Who should use Influencer Seeding and when
A brand/ product who needs to credibly establish their position within a specific target market through the endorsement, use and advocacy of community Influencers.
You should know
An individuals brand choice is almost always NOT influenced by their own desires, but rather by that of their peers (critical mass of group opinion), which is almost always directly influenced by an unofficial opinion leader and the Key Influencer who we are targeting.
Campaign Measurement and Reporting is based on tracking our performance against required deliverables and KPI ‘s (Key Performance Indicators).
Standard Reports for Influencer Seeding campaigns cover the following:
Activity Overview: Detail, Summary, Pictures, Video
Performance Review: Online and Offline Impact
Brand Impact: Perception, Emotion, Attitude
Product Engagement: Usage, Purchase, Message
Conversation Impact: Net Promoter Score, Reach, Message, Talkability, Geographical spread
Return On Investment: Impact on KPI’s