Most fashion brands these days have some kind of Ambassador program, hooking up the cool kids with great gear - and letting the brand ride their credibility and gain street cred through the endorsement of those cool kids. It is a simple yet powerful methodology and something that HaveYouHeard specialises in - finding the right Influencers for your brand. But what most brands don't do correctly is leverage that relationship further - "give it legs" as many of us have heard around the boardroom table. This is one very cool example of how to give it those legs.
Click on the video and enjoy. And afterwards, if you don't think that those are the coolest and hippest shoes on the planet, you must be crazy.
P.S. You may think they are cool, but the reason you do, has almost nothing to do with the shoes - as you know:)