HaveYouHeard presented at Marketing Mix's Township conference, focused on the Western Cape. We had a lot of focus on the Cape Flats and wanted to share some of the Video Segments with you. There are some really great insights and we would encourage you all to watch.
An Introduction to the Cape Flats:
Aspirational Brands and Products:
If you would lile to access the full presentation and video's, e-mail me on jason@haveyouheard.co.za or set up a time for us to take you through it all.
Jason Cohen has provided great insights into the secret to generating a viral message:
It’s not enough for the message to be interesting to your direct followers (children), it needs to be something your followers would be interested in repeating (grandchildren).
He goes on to say, that we should explicitly ask for the message to be passed on, but also make it easy to do so, using the principle of the chain-letter as an example – requiring you to send it on to 10 friends.
He sums up by saying that the #1 best rule is: Have overwhelmingly awesome content. So good that people intrinsically want to spread the word. But then of course you might as well also be smart about how you help them spread the message.
My biggest learning however, is the first point – the propensity for a message to be passed on is increased by the value and meaning of passing the message on for a person, as much as the value and meaning of the message itself.
As always – click on the image to read the full article.
Episode 5 of 7
In the 5th Video of the 7 part series on Township Talk, we look at which brands are being spoken and why. To view the previous 4 video’s, please scroll down the blog posts to previous entries.
Take Away Insights:
1. People choose brands based on Word-of-Mouth recommendations, by the right people.
2, Your product benefits or brand experience need to be worth talking about.
3. What conversational currency does your brand hold?
4. Who is recommending your brand?
