Could you imagine the levarage a brand could get out of this creative kind of execution within a Shopping Mall - just because of the novely factor! Enjoy the clip, courtesy of Wooster Collective.
Yes, this is niche. And yes, only a few people will experience it and yes there isn't a lot of money in it. But geez, isn't it cool!
How would you love to have a 7foot blue headed monster arrive at your door to sell you Crack Candy! Ok - not all of you, but those who would - would talk about it even on their death beds.
The service is the brainchild of Nate Hill (the self-proclaimed “greatest artist of all time”). He and his cohorts specialize in other original projects such as "Free Bouncy Rides" - where a person in a fish costume hangs out on a subway platform and offers his/her leg to bounce upon, and the "Mini Marathon" where several people dressed as animals run four laps around Union Square.
Click on the pic to read a little more about it, on the PSFK website.
The learning from this crazy idea - is that you need to get a little unexpected, if you want to stand out, especially if you want people to keep talking about you.