This year, the communication theme for Perrier is “conversation”. Whether it is starting them, being part of them or helping others to have them. They have pulled the idea through onto their pack so that their customers can learn French whilst drinking Perrier. They have used cliche's of French Culture to make it fun intersting and engaging - a great novel way to get your customers to speak the brand lanaguage! There are so many other applications you can use for this, on so many products in South Africa, especially with out 11 national languages.
If you are interested in that, I would recommend you speak to the expert - Lebo Motshegoa, founder of Foshizi, who specialises in making your brand language relevant to the consumer. You will be blown away by his passion and insights into the way words and language impact on consumers perceptions of your brand.
Click on his logo to check out his site.