And social Media has the least influence! Mike Sachoff has just written a post that shows "among gamers, 41 percent report that they rely on word of mouth to get information on video games, according to a new report from the NPD Group. "
He goes on to say, "While this varies from one platform to another, all current platforms, including portables, rely on word of mouth above all other information sources. Followed by hands on play at friends or relatives friends homes at 31 percent. Magazines and online ads, along with incentives/coupons and social networking sites have the least influence on gamers at five percent."
If you want to find out more, click on the image to read Mikes full post.