Your are a hotel. Business isn't great and there is increasing competition everyday. What do you do? Well - what about targetting a niche market, in a cool way, and generate loads of Word-of-Mouth.
Motel 6 is offering free rooms, to select up and coming Rock Bands in an attempt to attract a younger audience. The strategy is really simple - find cool, young Influencers, that have a following and want to be close to them. Motel 6 is also gaining Credibility and Awareness through the endoresments, and name drops by the banks, either on-stage, in conversation or on-line.
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