There is a great post on Microsoft's website, about WoM, and how businesses can grow through knowing how to leverage WoM themselves. Click on the image to read the full article (worth it!) or have a read below of our Sum up.
"Word-of-mouth marketing can be an affordable, powerful tool for a midsize business. Done correctly, it can give your company's marketing efforts more leverage, credibility, and reach than many traditional approaches. But finding customers to endorse what you sell is the challenge — and it takes thoughtful analysis of what motivates someone to talk enthusiastically about your product or service."
How to go about developing a Campaign:
1. Identify your Evangilists and understand their motivators to spreading WoM about your brand.
2. Ask them to spread WoM abour your brand/ company.
3. Help your evangilists spread the message - provide a platform for them (off-line as well as on-line)
4. Identify Consumers/ Groups/ Associaitons you want to target and speak to them.
5. Give your Evangilists and consumers something to talk about it (a product to use/ new information/ tips etc...)
6. Cede control over to the Evangilists and consumers - give them the power to spread the Influence.
If you are interested in finding out more about conducting a WoM campaign for your brand or company, contact us for a chat by clicking on our logo.