HaveYouHeard presented at Marketing Mix's Township conference, focused on the Western Cape. We had a lot of focus on the Cape Flats and wanted to share some of the Video Segments with you. There are some really great insights and we would encourage you all to watch.
An Introduction to the Cape Flats:
Aspirational Brands and Products:
If you would lile to access the full presentation and video's, e-mail me on jason@haveyouheard.co.za or set up a time for us to take you through it all.
Marketing Mix have been kind enough to offer a free seat at their conference on Marketing to the Western Cape Townships, valued at R2950. All you have to do is e-mail your contact details to hello@haveyouheard.co.za. You need to be in Cape Town on the day of the conference, 23 September 2009 and we will announce the winner on Friday 18 September.
The objective of this conference is for you to "learn about developing offerings relevant to township life and income as well as cost effective marketing communications that work". Click on the logo to find out more about the conference.
HaveYouHeard is presenting and we are focusing on both the black and coloured township communities of the Western Cape. The event is being held at Maphindi's - it is worth coming just for the meat!
Click on the image to find out more about Maphindi's.
There is a great article I cam across on Marketing Mix that questions the future of Advertising. Click on the link below to get taken to the article or have a look at some highlights below.
Nick Moore, chief creative officer of Wunderman, noted that $60 billion is spent on TV advertising in the United States and yet three quarters of that money doesn’t work. “We need a new approach,” he said, “consumers want to shape brands. It has never made more sense for brands to focus on consumers – and it has never made less sense for consumers to stay with brands. It’s about people who call, click and visit.”
Nigel Morris, Isobar founder, says, “it used to be about push marketing where the winners were the brands that told the best stories. Now the winners are the brands that the consumers tell the best stories about.”
“When people accept that no one owns creativity, it’s amazing to see what can come out of it,” says Stefan Olander, Nike’s director of Brand Connections. “Agencies have traditional roles they are hanging on to, there’s above-the-line and below-the line, digital and media and all these people have set roles. When you throw out these roles and make them irrelevant, you end up with the best creative solutions.”
Prasoon Joshi, executive chairman, McCann Worldgroup India & regional creative director says, “it is increasingly more difficult to get results from a traditional advertising campaign. Consumers are deriving their own meaning from the brand and expressing it freely. In many cases consumers will co-create a brand – one brand will mean different things to different people.”
One sees the future of advertising with creative solutions that borrow from the past, the present and the future to create a relevant and surprising solution to business problems with results traditional marketers and agencies can only dream of.
