Have You Heard | Tag Archive | On-line Word-of-Mouth

Exploring the Pro’s of Online Word-of-Mouth Marketing

Published on 14. Oct, 2010 by admin in Blog, Word-of-mouth marketing

People love to talk – it energises us, distracts us and feeds us. Conversation is the glue that keeps human beings connected and life just wouldn’t be the same without being able to have a good old chat.

However, what does this mean for you as a Marketer, and what does it mean for your brand? Quite a lot actually; here are some statistics from the Keller Fay Group that may shock you. (This American-based group is a full-service marketing research and consulting company dedicated to word-of-mouth marketing.)

15% of every conversation includes something about a product or service.
46% of brand conversations take place between family members.
94% of conversations are taking place between people (off-line).
The average conversation length about a brand is 10 minutes long.

Click on the Ideate logo to view the full post as published on www.ideate.co.za

Are you tracking on-line Word-of-Mouth?

Published on 17. Jan, 2010 by haveyouheardblog in Blog, General

If so, I came across a great article by Radian6 that gives you a couple of clear pointers. Click on the authors smile to see the full detail. Here is a topline overview though.

1. Decide On Focus Areas.

2. Articulate Your Goals & Measurements.

3. Consider Resources

4. Map Information Flow

5. Illustrate Results & Next Steps

"You probably have your own subtleties and specifics as you map out your listening strategy, but the point is to have a solid roadmap that tells you what you want from listening, how you’ll deploy the people and tools to make it happen, and how you’ll gather and act on the information you find."