HaveYouHeard presented at Marketing Mix's Township conference, focused on the Western Cape. We had a lot of focus on the Cape Flats and wanted to share some of the Video Segments with you. There are some really great insights and we would encourage you all to watch.
An Introduction to the Cape Flats:
Aspirational Brands and Products:
If you would lile to access the full presentation and video's, e-mail me on jason@haveyouheard.co.za or set up a time for us to take you through it all.
Episode 6 and 7 of 7: A Double whammy. Two videos focusing on how you should connect with the Township and the relationship that Word-of-Mouth and Advertising has with building your brand. Enjoy the Insights.
And...
Marketing Mix have been kind enough to offer a free seat at their conference on Marketing to the Western Cape Townships, valued at R2950. All you have to do is e-mail your contact details to hello@haveyouheard.co.za. You need to be in Cape Town on the day of the conference, 23 September 2009 and we will announce the winner on Friday 18 September.
The objective of this conference is for you to "learn about developing offerings relevant to township life and income as well as cost effective marketing communications that work". Click on the logo to find out more about the conference.
HaveYouHeard is presenting and we are focusing on both the black and coloured township communities of the Western Cape. The event is being held at Maphindi's - it is worth coming just for the meat!
Click on the image to find out more about Maphindi's.
Episode 5 of 7
In the 5th Video of the 7 part series on Township Talk, we look at which brands are being spoken and why. To view the previous 4 video’s, please scroll down the blog posts to previous entries.
Take Away Insights:
1. People choose brands based on Word-of-Mouth recommendations, by the right people.
2, Your product benefits or brand experience need to be worth talking about.
3. What conversational currency does your brand hold?
4. Who is recommending your brand?
Episode 4 of 7
In the 4th Video of the 7 part series on Township Talk, we look at the impact that other peoples opinions have on ours. To view the previous 3 video's, please scroll down the blog posts to previous entries. Enjoy the insights!
Take Away Insights:
1. The opinions of your friends, hold the strongest influence on a persons purchase decision.
2. What are you doing to actively stimulate recommendations around your brand?
Episode 3 of 7:
HaveYouHeard is featuring 7 video’s over the course of 7 weeks, looking at Word-of-Mouth within the township environment. In this second video of the series, we look at how the brands you use and are associated with, effect and impact on how others perceive you - which directly influences your social status. It is critical to therefore understand how your brand fits into this dynamic and work on ways to build it's own social status.
Take Away Insights:
1. “Just because you are poor, doesn’t mean you have to look poor”
2. The brands you consume, define your social status. Therefore what products a person is seen to be using defines how others perceive them.
3. What image does your brand project for its consumers? Does it promote or hinder?
Episode 2 of 7:
HaveYouHeard is featuring 7 video’s over the course of 7 weeks, looking at Word-of-Mouth within the township environment. In this second video of the series, we answer the question of who is Influencing the youth, who are they looking up to and why. From a brands point of view, these Influencers are the ones you want your brand associated with (which may very well be in different forms). It is important to keep perspective, however, of the MoneyMaker hierarchy - the level of money porjected by each level - to define which level your brand is most relevant for
Take Away Insights:
1. The Moneymakers are the Influencers of the Youth.
2. The projected image of what you appear to own defines your status (doesn’t matter if it’s fake).
3. Where does your brand sit on the Moneymaker Index?
4. Who are your brands Moneymakers?
Episode 1 of 7:
HaveYouHeard will be featuring 7 video's over the course of 7 weeks, looking at Word-of-Mouth within the township environment.
This first video contextualises Word-of-Mouth and the Township and why it is so important for your brand to be aware of both what people are saying about it and importantly who is saying it. There currently seems to be 'Facebook-Fever' running through marketing departments all over the country, where every brand is trying to leverage itself in the social media world. But what about the dynamics in real life, which on-line social media is merely facilitating and where Word-of-Mouth is so much more powerful and electric. You think Facebook is exciting - add some steriods and welcome to the Township!
Take Away Insights
1. The Township is Facebook on steroids.
2. Life is all about Relationships and Conversation.
3. Your community defines who you are and what products you use (to a large extent).
4. The Individual is defined by the brands they consume.
5. What role is your brand playing within this dynamic?
