It is always important to understand the drivers behind why we do what we do.
We at HaveYouHeard have done quite a bit of investigation into this area and thought we would share a very basic outline of the core drivers/ needs that lead us to conform to others.
These needs are the main drivers for Peer Pressure which is an important area brands need to focus on to influence behaviour.
If this interests you as much as it interests us, let us know so that we can have a conversation.
Thank you, I have recently been searching for information about this topic for ages and yours is the best I have discovered so far.