I wanted to post this very interesting, well researched and thought provoking presentation by Canadian WoM agency, Agent Wildfire. Their market, economy and consumers are different to that of South Africa's, however, the principles stand strong and should get you questioning and challenging current marketing practises.
Here is a summary of his reasons for consideration, although the meat of the points is in the presentation and it is entertaining enough to enjoy! Reason #1 – Word of Mouth Gets Noticed
Reason #2 – Word of Mouth Taps The Values of New, Customer
Reason #3 – Word of Mouth Stimulates Action
Reason #4 – Word of Mouth Has Longevity
Reason #5 – Word of Mouth Costs Less Per Impact
Reason #6 – Word of Mouth is a Competitive Advantage
Reason #7 – Word of Mouth Targets Influence
Reason #8 – Word of Mouth is More Measurable and Linked to Growth
Reason #9 – Word of Mouth is More Trusted
Reason #10 – Word of Mouth is More Customer Centric
Reason #11 – Word of Mouth Simply Provides More
Reason #12 – Word of Mouth is the Now & the Future